In a groundbreaking move to put assistive technology on the map and raise awareness amongst the general public, private sector and policy makers, Unlock The Everyday campaign partners launched the first-ever World Day for Assistive Technology (AT) on June 4, 2024. This momentous occasion, celebrated in huge numbers across the world, marked a global call to action to raise awareness of the transformative potential of assistive technology and and the urgent need to improve access to it in many low- and middle-income countries (LMICs)
“A lack of awareness and understanding of the importance of assistive technology at all levels is a key reason for instigating this annual milestone day. We are seeing progress and momentum is building, but we are still nowhere near the level of investments needed to make a true lasting difference,” said Pascal Bijleveld, ATscale CEO.
Despite the recognized importance of access to affordable and appropriate assistive technology as a human right, significant disparities persist in access. While high income countries boast a 90% access rate, only 10% of individuals in low-income nations have access to the assistive products they require, underscoring the urgent need for global action and advocacy.
“Most AT remains unaffordable for those who need it most. The good thing is that these challenges can be overcome,” said Pascal Bijleveld.
To commemorate this historic day, individuals, communities, partners, companies and organizations worldwide came together to champion the cause, promote solutions and initiatives that promote the life-changing potential of assistive technology. From engaging discussions in Kenya to high-level events in Cambodia, Guatemala and Lesotho, and social media campaigns around the world, the global community mobilized behind their shared mission of promoting equal opportunities for all to participate in work, education and a social life.
The incredible Unlock the Everyday campaign film - available in three languages, including an audio description for each - was launched on the same day and watched by thousands. Charting the lives of five very different characters, participating in everyday life thanks to their assistive technology, was a positive way to underscore the vital role that AT plays in enhancing lives and breaking down barriers.
Moreover, the campaign's reach extended globally through engaging social media assets and initiatives tailored to 12 languages and multiple countries, including Armenia, Bangladesh, Peru, Tanzania, and more. The campaign's emphasis on collaboration and awareness highlighted the significance of equal access to assistive technology for all , irrespective of their background.
Many organizations took the opportunity to share results of their work, initiatives and publications. ATscale launched the Assistive Products Market Report, offering strategic insights to enhance the affordability and availability of essential devices such as eyeglasses, prostheses, and digital technology. The report aims to address market failures by presenting a one-stop guide to assistive products for buyers, donors, and policymakers.
Speaking during the World AT Day, Jose Viera, Interim Executive Director of the International Disability Alliance (IDA) emphasized the importance of assistive technology, “I am proud to support World Day for Assistive Technology. As people with disabilities, we want to live the life we want, and assistive technology allows us to design on the common things like what we want to do, how we want to run our families. We want to be included in our societies”.
The inaugural World AT Day stands as a testament to the power of collective action in driving positive change and promoting inclusion on a global scale. As Derrick, the DJ who featured in the campaign film explained, “we cry foul because of both policy and legislative frameworks that are in place, which are not being implemented for us in terms of securing assistive products that are affordable to us. For example a good white cane costs KES 3500 (30 USD) to 5,000 ( 50 USD). If you are not working, you cannot be able to afford a white cane”
The establishment of World AT Day serves as a platform to highlight the critical need for equal access to assistive technology across all socio-economic strata. From wheelchairs and hearing aids to digital devices like screen-readers, assistive products play a vital role in empowering individuals to lead more independent and fulfilling lives.
Read More:
https://tribuneonlineng.com/citad-seeks-govts-partnership-on-ict-skills-for-pwds/ - Nigerian Tribune